Employer Satisfaction in Brunei Darussalam


  • Juliet Hoh Chui Suan Institute of Education, Xiamen University
  • Wu Shaorong Ningde Vocational and Technical College


Brunei Darussalam’s Long-Term Development Plan 2035 outlines the Ministry’s goals for the national education system to prepare Bruneian youth for employment and to embrace Malay Islamic Monarchy(MIB) as a concept that guides one’s way of life. The employer satisfaction questionnaire was used to identify the employer satisfaction on employees in Brunei, employers’ perceptions of the most important in hiring decision and the employers’ level of satisfaction with the competencies of the graduates in various professions. Employer data and contact details were collected through the databases of the Institute of Brunei Technical Education(IBTE) and the Department of Economic Planning and Development(JPKE), as well as the yellow pages and social media. Broadly, this study supports the established Input-Environment-Output(IEO) model in evaluating employer satisfaction in Brunei Darussalam. The study analyzed data from 454 employer self-reports from private and public sectors with a diverse employer profile and 24 employers were interviewed. The analysis of this study shows that employers are mostly satisfied. Bruneian employers consider academic major to be the most important factor of their hiring decision, followed by interview performance and resume; the least important factors are work experience, graduation university, and recommendation letters. Employers were asked to rate their satisfaction with the 24 competencies the graduates employed in their respective companies possess. The highest level of employer expectation in job competencies were communication abilities, problem solving skill, commitment, self confidence, managerial skills, time management, creativity and innovative, knowledge of specific computer applications, punctually and specific technical knowledge. Employers value professional competencies in the workplace most, more than interpersonal competencies and personal abilities. Government policy formulation, university management, and decision-making by stakeholders play an important role in help university graduates transition smoothly into the job market. A set of recommendations are formulated based on the results of the study. Universities must focus on preparing graduates who are “future ready”, that is graduates who will be relevant for the workplace and contribute to the economic development of the country.




How to Cite

Juliet Hoh Chui Suan, & Wu Shaorong. (2021). Employer Satisfaction in Brunei Darussalam . Journal of Business and Economic Analysis, 3(3), 268-287. Retrieved from http://www.jbea-sbe.org/index.php/jbea/article/view/3